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In fact, the world is constantly tipping in different directions, because of the laws of social epidemics. The tipping point pdf summary malcolm gladwell 12min blog. He has been a reporter for the washington post for nine years and is currently a staff writer for the new yorker magazi. How little things can make a big difference by malcolm. Discover malcolm gladwell s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Malcolm gladwell has no idea why the tipping point was a hit. How little things can make a big difference gladwell, malcolm. How little things can make a big difference paperback january 7, 2002. According to the author, the best way to think about the emergence this work offers a summary of the book the tipping point. He has been a reporter for the washington post for nine years and is currently a staff writer for the new yorker magazine.
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